WE ARE A RESPONSIBLE GLOBAL TOTAL FOODS COMPANY
WHAT CAN WE HELP YOU FIND?
EXCITING GOODNESS IN EVERY BITE
OUR BRANDS
OUR EXCITING LIFE AT BRITANNIA
WE MAKE Ti)NGS HAPPEN
If there were a soundtrack for life, whenever something cool happens, the background would go TING! Life at Britannia is about chasing the TINGs. Our vision is to be a Responsible Total Foods Company, serving products that brim with exciting goodness, through the day. We do that by working together as a creative, energetic and passionate team.
BRITANNIA IN THE NEWS
Jim Jam Pops introduces "Go India" limited edition pack, celebrating India's victory
Britannia Jim Jam Pops is commemorating India's recent victory with a special "Go India" limited-edition pack. This festive treat features a delightful green apple jelly center encased in a tricolored biscuit base with white cream, mirroring the colors of the Indian flag.
06-Jul-2024
Britannia Little Hearts unveils a new look with a paw-some campaign
Britannia Industries has unveiled a refreshed look of its beloved Little Hearts, featuring a vibrant, modern packaging, designed to captivate today's new-age consumers through its TVC campaign - Every Bite, Full of Heart.
26-Jun-2024
Britannia ropes in World Chess Champion Gukesh D. for Milk Bikis campaign
The partnership kicks off with the launch of ‘Britannia Milk Bikis Smart Moves’, a virtual chess game that can be accessed by scanning a QR code on Britannia Milk Bikis Base and Atta variants, available across India.
23-May-2025
Britannia Marie Gold redesigns its packaging
In its latest Avani Lekhara Special Edition, Britannia honoured India’s first female athlete to win gold at the Paris Games 2024 and Tokyo Games 2020. In Avani Lekhara’s honour, Britannia redesigned its biscuit and packaging. The biscuit is exactly the size of Lekhara’s winning target.
21-May-2025
A journey from legacy to new-age FMCG powerhouse: In conversation Susheel Navanale, CIO, Britannia Industries
In an era of rapid technological change, enterprises are proactively integrating advanced solutions into their operations. Susheel Navanale, CIO of Britannia Industries, discusses the strategic and technical nuances, highlighting the balance between technology, people, and business priorities.
07-May-2025
Britannia The Laughing Cow campaign connects richer taste with deeper moments of togetherness
Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign spotlighting its revamped creamier recipe and locally produced range.
30-Apr-2025
Bitannia Milk Bikis stars in 15-foot garland at Ajith Kumar film celebration in Chennai
For the campaign, Ajith Kumar’s fan club reimagined the traditional ‘Paal Abhishekam’ ritual with a 15-foot garland made entirely of Britannia Milk Bikis, draped around a towering cutout of the actor at Chennai’s iconic Kasi Theatre.
28-Apr-2025
Britannia Milk Bikis Featured in 15-ft Fan Garland at Ajith Kumar Film Celebration in Chennai
Britannia Milk Bikis, a biscuit brand long associated with Tamil Nadu’s culinary traditions, emerged as a symbolic presence during a distinctive celebration in Chennai coinciding with the release of Good Bad Ugly, the latest film featuring actor Ajith Kumar.
23-Apr-2025
NutriPlus: Simplifying Everyday Wellness Through Smart, Mobile-First Tracking
NutriPlus was born out of Britannia NutriChoice’s ongoing commitment to support simpler, smarter choices for a better lifestyle. Recognising that people are looking for intuitive ways to stay on top of their wellness goals, NutriPlus was designed as a mobile-first solution that removes the complexity of wellness tracking.
09-Apr-2025
Britannia, WPP turns smartphones into AI shopping assistants for the visually impaired
Britannia Industries, in collaboration with WPP, has launched ‘Britannia A-Eye’—an AI-powered retail innovation built on Google Gemini and Vertex AI Multimodal Live—designed to transform the shopping experience for the visually impaired.
07-Apr-2025
Britannia, WPP and Google collaborate to launch AI tool for visually impaired shoppers
Indian multinational food products company Britannia Industries, in collaboration with advertising firm WPP and powered by Google’s Gemini AI, has launched a new initiative aimed at improving retail accessibility for the visually impaired.
07-Apr-2025
Britannia unveils pilot to enhance retail experience for visually impaired
Britannia Industries has announced the launch of the pilot leveraging Google Astra’s capabilities to enhance retail experience for the visually impaired in a tie up with MORE Retail and Mithra Jyoti, an NGO dedicated to empowering the visually impaired community.
05-Apr-2025
Croissant vs ‘Prashant’: Britannia, Swiggy Join The ‘Prashant’ Trend As Creator’s Video Goes Viral
Britannia, Swiggy's Moment Marketing Move As Creator’s Video Goes Viral young content creator Ayush’s hilarious and accidental mispronunciation has led big brands like Swiggy, Britannia and celebrities to jump on the bandwagon in calling Croissant as ‘Prashant’.
26-Mar-2025
For the first time ever, a biscuit becomes a target... Britannia Marigold, the Paris Paralympic shooting target
[ 매드타임스 최승은 기자] 스포츠의 우수성과 인간의 승리에 대한 전례 없는 헌사를 담아 인도의 변함없는 정신으로 탄생한 브랜드 브리타니아 마리 골드는 2024 파리 패럴림픽과 2020 도쿄 패럴림픽에서 금메달을 획득한 인도 최초의 여성 선수를 기념하는 아바니 레크하라 스페셜 에디션을 출시하며 역사적인 순간을 함께 기념한다.
10-Mar-2025
Britannia Marie Gold Turns a Biscuit into a Bullseye for Gold Medal Winner Avani Lekhara
Britannia Marie Gold, a brand forged in India's unwavering spirit, unveils the Avani Lekhara Special Edition, honouring India's first female-athlete to win gold at the Paris Games 2024 and Tokyo Games 2020
07-Mar-2025
Britannia & Talented unveil ‘Nature Shapes Britannia’ open-source manual
Britannia, in collaboration with Talented, Coral Media, and MOMS Outdoor, has launched Nature Shapes Britannia, an OOH campaign featuring biodegradable billboards designed to fit around trees instead of cutting them down.
26-Feb-2025
Britannia launches limited-edition Harry Potter-inspired Pure Magic Choco Frames
Each of the five biscuits in a pack is inspired by the world of Harry Potter, bringing back fond memories of Hogwarts and featuring intricate designs of the four iconic houses: Gryffindor, Slytherin, Ravenclaw, and Hufflepuff.
05-Feb-2025
Britannia created ‘Ting Ting Ti-Ding’ when sonic branding was simply unheard of: Amit Doshi, CMO, Britannia Industries
“Ting Ting Ti-Ding”, which has been the sonic signature tune of Britannia Industries — a legacy known to make delicious snacks for decades — is not only iconic but has also led to a total brand recall.
04-Nov-2024
QSRs have helped Indians become familiar with cheese: Britannia's Varun Berry
Britannia, in a joint venture with French cheese maker, Bel Group, inaugurated a cheese manufacturing plant in Maharashtra on October 9, to ride the wave surrounding an ingredient that is slowly gaining popularity among Indians
11-Oct-2024
Britannia & BEL Group Deal | New plant set up in Ranjangaon for production of Cheese Variety
Two years after Britannia Industries signed a joint venture with Bel Group, the joint venture (JV) has inaugurated its cheese factory in India in Ranjangaon, Maharashtra. This factory, which has seen an investment of ₹220 crore from the JV, will produce Britannia The Laughing Cow products.
11-Oct-2024
Britannia’s AI campaign educates parents in rural UP areas on shared parenting roles
As a part of its ongoing conversation on parenting being a shared endeavour (Growth needs both), Britannia Milk Bikis, in partnership with GroupM’s media services agency Mindshare India, has launched a first in-India campaign ‘Parvarish Ki Baat Papa Tripathi Ke Saath.’ This unique campaign blends tradition with technology to engage parents in meaningful conversations about shared parenting roles.
24-Sep-2024
Britannia industries launches BourbonIT with google cloud and mindshare, using generative AI to transform recipes
Britannia Industries, in collaboration with Google Cloud and Mindshare, announced the launch of Britannia BourbonIT. From what is understood it is a platform using Generative AI to transform recipe creation and culinary experiences in India.
12-Sep-2024
Britannia 50-50 teams up with Ravi Shastri to find next big biscuit shape
Britannia 50-50 is inviting snack lovers across the country to participate in its latest initiative, the 'Britannia 50-50 Chief Selector' campaign. This contest allows you to act as a designer and create the next biscuit shape.
09-Sep-2024
Britannia Milk Bikis equips dads to be better storytellers with 'Adengappa'
Britannia Milk Bikis has launched a campaign speaking to the dads of Tamil Nadu. Conceptualised by Talented 'Adengappa Kadhaigal' is a Gen AI powered storytelling resource that quip dads to be better storytellers for their kids.
20-Aug-2024
Britannia Q1 results: Net profit rises 10.51 per cent to ₹504.88 crore, revenue increases by 4 per cent
Britannia Q1 results: Britannia Industries Limited announced a 10.51 per cent rise in net profits at ₹505.64 crore for the April to June quarter of the financial year 2024-25. The company recorded a 4 per cent increase in its sales figures at ₹4,129.92 in the first quarter of FY 2025.
02-Aug-2024
Britannia Q1 profit rises 11% to Rs 505 crore
Britannia Industries Ltd reported a 10.85% rise in consolidated net profit for the June quarter FY25, reaching Rs 504.88 crore, driven by volume growth and improved operating margins. Revenue from operations increased by 5.97% to Rs 4,250.29 crore.
02-Aug-2024
NSDC, Britannia join hands to empower women entrepreneurs
The National Skill Development Corporation (NSDC) has unveiled the Women Entrepreneurship Program. This initiative, aims to tackle the challenges faced by women in entrepreneurship by offering crucial skills, knowledge, and networking opportunities.
01-Aug-2024
National Skill Development Corporation (NSDC) in partnership with Britannia Launches Women Entrepreneurship Program
In a pivotal move towards empowering women entrepreneurs and spurring economic growth, the National Skill Deveopment Corporation(NSDC) is excited to unevil the Women Entrepreneurship Program.
01-Aug-2024
NSDC And Britannia Launch Empowering Women Entrepreneurship Programme
In a pivotal move towards empowering women entrepreneurs and spurring economic growth, the National Skill Development Corporation (NSDC) has launched a Women Entrepreneurship Programme. This initiative aims to tackle the challenges faced by women in entrepreneurship by offering crucial skills, knowledge and networking opportunities.
01-Aug-2024
Times Network, Britannia And Mindshare Partner To Create Cheeseitup.in
Times Network, Britannia The Laughing Cow Cheese and Mindshare partner to create one-of-a-kind Content hub, ‘Cheeseitup.in’, which will bring you cheese recipes and engaging content by renowned chefs and top food influencers.
24-Jul-2024
Britannia Winkin' Cow Unveils AR Cricket Game, Integrating Milkshake Bottles As Bats
As India revels in cricketing triumphs, Britannia Winkin' Cow unveils a mobile cricket game in collaboration with MakeAR. Featuring augmented reality (AR) technology, it creatively incorporates milkshake bottles for an immersive cricketing experience with a playful twist.
11-Jul-2024
Jim Jam Pops introduces "Go India" limited edition pack, celebrating India's victory
Britannia Jim Jam Pops is commemorating India's recent victory with a special "Go India" limited-edition pack. This festive treat features a delightful green apple jelly center encased in a tricolored biscuit base with white cream, mirroring the colors of the Indian flag.
06-Jul-2024
Britannia Little Hearts unveils a new look with a paw-some campaign
Britannia Industries has unveiled a refreshed look of its beloved Little Hearts, featuring a vibrant, modern packaging, designed to captivate today's new-age consumers through its TVC campaign - Every Bite, Full of Heart.
26-Jun-2024
Britannia ropes in World Chess Champion Gukesh D. for Milk Bikis campaign
The partnership kicks off with the launch of ‘Britannia Milk Bikis Smart Moves’, a virtual chess game that can be accessed by scanning a QR code on Britannia Milk Bikis Base and Atta variants, available across India.
23-May-2025
Britannia Marie Gold redesigns its packaging
In its latest Avani Lekhara Special Edition, Britannia honoured India’s first female athlete to win gold at the Paris Games 2024 and Tokyo Games 2020. In Avani Lekhara’s honour, Britannia redesigned its biscuit and packaging. The biscuit is exactly the size of Lekhara’s winning target.
21-May-2025
A journey from legacy to new-age FMCG powerhouse: In conversation Susheel Navanale, CIO, Britannia Industries
In an era of rapid technological change, enterprises are proactively integrating advanced solutions into their operations. Susheel Navanale, CIO of Britannia Industries, discusses the strategic and technical nuances, highlighting the balance between technology, people, and business priorities.
07-May-2025
Britannia The Laughing Cow campaign connects richer taste with deeper moments of togetherness
Britannia The Laughing Cow, the processed cheese brand from the joint venture between Britannia Industries and Le Groupe Bel, has launched a new campaign spotlighting its revamped creamier recipe and locally produced range.
30-Apr-2025
Bitannia Milk Bikis stars in 15-foot garland at Ajith Kumar film celebration in Chennai
For the campaign, Ajith Kumar’s fan club reimagined the traditional ‘Paal Abhishekam’ ritual with a 15-foot garland made entirely of Britannia Milk Bikis, draped around a towering cutout of the actor at Chennai’s iconic Kasi Theatre.
28-Apr-2025
Britannia Milk Bikis Featured in 15-ft Fan Garland at Ajith Kumar Film Celebration in Chennai
Britannia Milk Bikis, a biscuit brand long associated with Tamil Nadu’s culinary traditions, emerged as a symbolic presence during a distinctive celebration in Chennai coinciding with the release of Good Bad Ugly, the latest film featuring actor Ajith Kumar.
23-Apr-2025
NutriPlus: Simplifying Everyday Wellness Through Smart, Mobile-First Tracking
NutriPlus was born out of Britannia NutriChoice’s ongoing commitment to support simpler, smarter choices for a better lifestyle. Recognising that people are looking for intuitive ways to stay on top of their wellness goals, NutriPlus was designed as a mobile-first solution that removes the complexity of wellness tracking.
09-Apr-2025
Britannia, WPP turns smartphones into AI shopping assistants for the visually impaired
Britannia Industries, in collaboration with WPP, has launched ‘Britannia A-Eye’—an AI-powered retail innovation built on Google Gemini and Vertex AI Multimodal Live—designed to transform the shopping experience for the visually impaired.
07-Apr-2025
Britannia, WPP and Google collaborate to launch AI tool for visually impaired shoppers
Indian multinational food products company Britannia Industries, in collaboration with advertising firm WPP and powered by Google’s Gemini AI, has launched a new initiative aimed at improving retail accessibility for the visually impaired.
07-Apr-2025
Britannia unveils pilot to enhance retail experience for visually impaired
Britannia Industries has announced the launch of the pilot leveraging Google Astra’s capabilities to enhance retail experience for the visually impaired in a tie up with MORE Retail and Mithra Jyoti, an NGO dedicated to empowering the visually impaired community.
05-Apr-2025
Croissant vs ‘Prashant’: Britannia, Swiggy Join The ‘Prashant’ Trend As Creator’s Video Goes Viral
Britannia, Swiggy's Moment Marketing Move As Creator’s Video Goes Viral young content creator Ayush’s hilarious and accidental mispronunciation has led big brands like Swiggy, Britannia and celebrities to jump on the bandwagon in calling Croissant as ‘Prashant’.
26-Mar-2025
For the first time ever, a biscuit becomes a target... Britannia Marigold, the Paris Paralympic shooting target
[ 매드타임스 최승은 기자] 스포츠의 우수성과 인간의 승리에 대한 전례 없는 헌사를 담아 인도의 변함없는 정신으로 탄생한 브랜드 브리타니아 마리 골드는 2024 파리 패럴림픽과 2020 도쿄 패럴림픽에서 금메달을 획득한 인도 최초의 여성 선수를 기념하는 아바니 레크하라 스페셜 에디션을 출시하며 역사적인 순간을 함께 기념한다.
10-Mar-2025
Britannia Marie Gold Turns a Biscuit into a Bullseye for Gold Medal Winner Avani Lekhara
Britannia Marie Gold, a brand forged in India's unwavering spirit, unveils the Avani Lekhara Special Edition, honouring India's first female-athlete to win gold at the Paris Games 2024 and Tokyo Games 2020
07-Mar-2025
Britannia & Talented unveil ‘Nature Shapes Britannia’ open-source manual
Britannia, in collaboration with Talented, Coral Media, and MOMS Outdoor, has launched Nature Shapes Britannia, an OOH campaign featuring biodegradable billboards designed to fit around trees instead of cutting them down.
26-Feb-2025
Britannia launches limited-edition Harry Potter-inspired Pure Magic Choco Frames
Each of the five biscuits in a pack is inspired by the world of Harry Potter, bringing back fond memories of Hogwarts and featuring intricate designs of the four iconic houses: Gryffindor, Slytherin, Ravenclaw, and Hufflepuff.
05-Feb-2025
Britannia created ‘Ting Ting Ti-Ding’ when sonic branding was simply unheard of: Amit Doshi, CMO, Britannia Industries
“Ting Ting Ti-Ding”, which has been the sonic signature tune of Britannia Industries — a legacy known to make delicious snacks for decades — is not only iconic but has also led to a total brand recall.
04-Nov-2024
QSRs have helped Indians become familiar with cheese: Britannia's Varun Berry
Britannia, in a joint venture with French cheese maker, Bel Group, inaugurated a cheese manufacturing plant in Maharashtra on October 9, to ride the wave surrounding an ingredient that is slowly gaining popularity among Indians
11-Oct-2024
Britannia & BEL Group Deal | New plant set up in Ranjangaon for production of Cheese Variety
Two years after Britannia Industries signed a joint venture with Bel Group, the joint venture (JV) has inaugurated its cheese factory in India in Ranjangaon, Maharashtra. This factory, which has seen an investment of ₹220 crore from the JV, will produce Britannia The Laughing Cow products.
11-Oct-2024
Britannia’s AI campaign educates parents in rural UP areas on shared parenting roles
As a part of its ongoing conversation on parenting being a shared endeavour (Growth needs both), Britannia Milk Bikis, in partnership with GroupM’s media services agency Mindshare India, has launched a first in-India campaign ‘Parvarish Ki Baat Papa Tripathi Ke Saath.’ This unique campaign blends tradition with technology to engage parents in meaningful conversations about shared parenting roles.
24-Sep-2024
Britannia industries launches BourbonIT with google cloud and mindshare, using generative AI to transform recipes
Britannia Industries, in collaboration with Google Cloud and Mindshare, announced the launch of Britannia BourbonIT. From what is understood it is a platform using Generative AI to transform recipe creation and culinary experiences in India.
12-Sep-2024
Britannia 50-50 teams up with Ravi Shastri to find next big biscuit shape
Britannia 50-50 is inviting snack lovers across the country to participate in its latest initiative, the 'Britannia 50-50 Chief Selector' campaign. This contest allows you to act as a designer and create the next biscuit shape.
09-Sep-2024
Britannia Milk Bikis equips dads to be better storytellers with 'Adengappa'
Britannia Milk Bikis has launched a campaign speaking to the dads of Tamil Nadu. Conceptualised by Talented 'Adengappa Kadhaigal' is a Gen AI powered storytelling resource that quip dads to be better storytellers for their kids.
20-Aug-2024
Britannia Q1 results: Net profit rises 10.51 per cent to ₹504.88 crore, revenue increases by 4 per cent
Britannia Q1 results: Britannia Industries Limited announced a 10.51 per cent rise in net profits at ₹505.64 crore for the April to June quarter of the financial year 2024-25. The company recorded a 4 per cent increase in its sales figures at ₹4,129.92 in the first quarter of FY 2025.
02-Aug-2024
Britannia Q1 profit rises 11% to Rs 505 crore
Britannia Industries Ltd reported a 10.85% rise in consolidated net profit for the June quarter FY25, reaching Rs 504.88 crore, driven by volume growth and improved operating margins. Revenue from operations increased by 5.97% to Rs 4,250.29 crore.
02-Aug-2024
NSDC, Britannia join hands to empower women entrepreneurs
The National Skill Development Corporation (NSDC) has unveiled the Women Entrepreneurship Program. This initiative, aims to tackle the challenges faced by women in entrepreneurship by offering crucial skills, knowledge, and networking opportunities.
01-Aug-2024
National Skill Development Corporation (NSDC) in partnership with Britannia Launches Women Entrepreneurship Program
In a pivotal move towards empowering women entrepreneurs and spurring economic growth, the National Skill Deveopment Corporation(NSDC) is excited to unevil the Women Entrepreneurship Program.
01-Aug-2024
NSDC And Britannia Launch Empowering Women Entrepreneurship Programme
In a pivotal move towards empowering women entrepreneurs and spurring economic growth, the National Skill Development Corporation (NSDC) has launched a Women Entrepreneurship Programme. This initiative aims to tackle the challenges faced by women in entrepreneurship by offering crucial skills, knowledge and networking opportunities.
01-Aug-2024
Times Network, Britannia And Mindshare Partner To Create Cheeseitup.in
Times Network, Britannia The Laughing Cow Cheese and Mindshare partner to create one-of-a-kind Content hub, ‘Cheeseitup.in’, which will bring you cheese recipes and engaging content by renowned chefs and top food influencers.
24-Jul-2024
Britannia Winkin' Cow Unveils AR Cricket Game, Integrating Milkshake Bottles As Bats
As India revels in cricketing triumphs, Britannia Winkin' Cow unveils a mobile cricket game in collaboration with MakeAR. Featuring augmented reality (AR) technology, it creatively incorporates milkshake bottles for an immersive cricketing experience with a playful twist.
11-Jul-2024
Jim Jam Pops introduces "Go India" limited edition pack, celebrating India's victory
Britannia Jim Jam Pops is commemorating India's recent victory with a special "Go India" limited-edition pack. This festive treat features a delightful green apple jelly center encased in a tricolored biscuit base with white cream, mirroring the colors of the Indian flag.
06-Jul-2024
Britannia Little Hearts unveils a new look with a paw-some campaign
Britannia Industries has unveiled a refreshed look of its beloved Little Hearts, featuring a vibrant, modern packaging, designed to captivate today's new-age consumers through its TVC campaign - Every Bite, Full of Heart.
26-Jun-2024
