Britannia expects consumer sentiment to bounce back this festive season

The festive season in India has begun and companies are trying to woo customers with attractive products and offers.

26-Oct-2022

In Conversation With Britannia's Amit Doshi On Company's Key Focus Areas & More | Storyboard 18

23-Oct-2022

‘Britannia strives to keep up with evolving preferences of each generation’

Badri Beriwal, Chief Business Officer - New Categories, Britannia Industries, shares insights on entering a new category, launching TVC with Prabhu Deva, expansion strategies & more

20-Oct-2022

Amit Doshi on Britannia exploring the coffee-snack industry with Biscafe

As Britannia shifts the conversation of tea and biscuit to coffee and crackers with Biscafe, Amit Doshi talks about how the product fits in the expanding coffee industry. The product & its marketing explore the coffee ecosystem through celebrity and influencer associations and content creation.

16-Aug-2022

Britannia aims 50 per cent women in workforce by 2024

Britannia Industries Chief Marketing Officer (CMO) Amit Doshi said that at present 38 per cent of the company's workforce is women.

16-Aug-2022

Britannia’s new product Biscafe targets young consumers; looks to connect with them through engagement marketing

Online channels account for under five percent of the overall business for Britannia

26-Jul-2022

Britannia's Winkin' Cow becomes Rs 100-crore brand

Launched in 2018 as a brand of thick shakes, Britannia has expanded its portfolio by adding lassi and flavoured milk, said a company statement.

31-May-2022

The world around us has turned more digital savvy

I’m a big believer in taking a balanced approach to marketing and media planning. It’s the classical approach of horses for courses, says Amit Doshi, CMO, Britannia Industries Ltd.

31-May-2022

Britannia Industries unveils 'Marie Gold Jeera' to serve regional customers in TN

The brand ahead of its region-specific launch has worked with various women homemakers in the state to co-create a biscuit which has 'jeera' (cumin) as its key ingredient given its health benefits, according to company Chief Marketing Officer Amit Doshi.

25-Apr-2022

Actors Sabyasachi Chakrabarty and Anirban Bhattacharya get candid with The Telegraph

The duo talk about coming on screen for the first time as Feluda and Byomkesh to solve a golmaal together

19-Apr-2022

Varun Berry on Britannia’s sustainability strategy

The Managing Director of Britannia Industries sheds light on the food major sustainability strategy based on four pillars growth, resources, people, and governance.

01-Jan-2022

Britannia Good Day reveals its new identity inspired by 'the rich and varied smiles of India’

The brand has rolled out a high decibel media plan to announce its new identity

20-Dec-2021

Britannia Enhances Farmers’ Livelihood with Tech-Enabled and Sustainable Dairy Farming Solutions

Britannia Industries’ Dairy Farmer Welfare programme is enabling farmers in Maharashtra to improve their economic status through increased cattle productivity and incomes.

01-Dec-2021

Britannia Nutrition Foundation commemorates 11 years of improving health nutritional outcomes for children women

Touched lives of lakhs of people since inception Aims to positively impact over 1 lakh lives this year To benefit marginalized sections of society in over 300 villages across 8 states this year

17-Jul-2021

Covid-19: Britannia to support its 10,000 frontline personnel

Offers insurance, domiciliary expenses, besides reimbursing vaccination cost.

21-Jun-2021

Cover story: Behind Britannia's record growth during lockdown

Britannia's biscuits-heavy portfolio steered the company in the lockdown phase and after, even as it stays the course to becoming a total foods company tough

31-Aug-2020