Research and Developement In and Out By Britannia Industries

R & D @ Britannia. The Joy of Innovation begins here!


Welcome to the R&D section of Britannia Industries Limited, where innovation and science meet to deliver exciting goodness to our consumers.

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At Britannia, we understand the importance of research and development in driving growth and creating value for our shareholders. Our team is dedicated to exploring new possibilities, developing innovative products, and creating intellectual properties that are ingrained with science and technology.


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Our efforts have been instrumental in shifting our focus and becoming a responsible, global total foods company. We are constantly exploring new product categories and expanding our portfolio to cater to the evolving tastes and preferences of our consumers. Our team works closely with our marketing and sales teams to understand market trends and develop products that meet the needs of our consumers.


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In addition to driving top-line growth, our efforts are also contributing to improving our bottom line. We are constantly looking for ways to optimize our processes, reduce costs, and improve efficiencies across our operations. Our team is involved in developing new technologies and processes that help us achieve these goals.


At Britannia, we are committed to delivering exciting goodness to our consumers. The department plays a crucial role in achieving this objective by developing products that are not only delicious but also healthy and nutritious. We believe that by providing our consumers with high-quality products, we can become the most preferred and trusted brand in the food industry.


R & D is a critical pillar of Britannia's growth strategy. Our efforts are contributing to increasing shareholder's value, shifting our focus from a biscuit company to a Total food company, improving our bottom line, creating Intellectual properties ingrained with science and technology, driving sustainability, and delivering exciting goodness to our consumers. We are committed to investing in R & D to ensure that we continue to innovate and lead the food industry in India and beyond.


Our recent product innovations or organoleptically superior products-

  • Winkin’ Cow thick shakes
  • Timepass salted snacks
  • Biscafe crackers
  • Potazos crackers
  • Butter Toastea


In-market products that underwent renovation to enhance value delivery to consumers-

  • Good Day Butter cookies
  • Good Day Choco chip cookies

R & D efforts are also aligned with our commitment to sustainability. We are conscious of our corporate responsibility to leave a better world for tomorrow. We are conscious of our impact on the environment and are constantly exploring ways to reduce our carbon footprint, conserve natural resources, and minimize waste. Our team is involved in developing sustainable packaging solutions, reducing food waste, and developing products that are environmentally friendly.


The team played a focal role in the Company achieving ‘plastic waste neutrality’ across its operations in the country in June 2022. The Company has collected, processed, and recycled an estimated 35,000 metric tonnes of plastic waste in FY 2021-22. The Company is committed to becoming 100% EPR (Extended Producer Responsibility) compliant and reducing the use of virgin plastic by deploying measures including:


  • Redesigning packaging to reduce the quantum of plastic used
  • Replacing plastic through innovation
  • Accelerating the use of recycled plastics in food packaging including primary packaging, subject to an enabling regulatory environment and technology readiness
  • Removal of plastic trays from the packs



The R & D team works closely with the Britannia Nutrition Foundation in addressing malnutrition in children, adolescents, pregnant women and lactating mothers. A specialized iron intense product has been developed to provide a sufficient quantity of RDA to anaemic children. Each biscuit contains 2mg of iron delivering 36-50% RDA requirement for 3-6 year old children.

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