1892 |
- The Genesis - Britannia established with an investment of Rs. 295 in Kolkata
|
1910 |
- Advent of electricity sees operations mechanised
|
1921 |
- Imported machinery introduced; Britannia becomes the first company East of the Suez to use gas ovens
|
1939 - 44 |
- Sales rise exponentially to Rs.16,27,202 in 1939
- During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore
|
1975 |
- Britannia Biscuit Company takes over biscuit distribution from Parry's
|
1978 |
- Public issue - Indian shareholding crosses 60%
|
1979 |
- Re-christened Britannia Industries Ltd. (BIL)
|
1983 |
|
1989 |
- The Executive Office relocated to Bangalore
|
1992 |
- BIL celebrates its Platinum Jubilee
|
1993 |
- Wadia Group acquires stake in ABIL, UK and becomes an equal partner with Groupe Danone in BIL
|
1994 |
- Volumes cross 1,00,000 tons of biscuits
|
1997 |
- Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new mission: 'Make every third Indian a Britannia consumer'
- BIL enters the dairy products market
|
1999 |
- "Britannia Khao World Cup Jao" - a major success! Profit up by 37%
|
2000 |
- Forbes Global Ranking - Britannia among Top 300 small companies
|
2001 |
- BIL ranked one of India's biggest brands
- No.1 food brand of the country
- Britannia Lagaan Match: India's most successful promotional activity of the year
- Maska Chaska: India's most successful FMCG launch
|
2002 |
- BIL launches joint venture with Fonterra, the world's second largest dairy company
- Britannia New Zealand Foods Pvt. Ltd. is born
- Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes Global
- Economic Times ranks BIL India's 2nd Most Trusted Brand
- Pure Magic -Winner of the Worldstar, Asiastar and Indiastar award for packaging
|
2003 |
- 'Treat Duet'- most successful launch of the year
- Britannia Khao World Cup Jao rocks the consumer lives yet again
|
2004 |
- Britannia accorded the status of being a 'Superbrand'
- Volumes cross 3,00,000 tons of biscuits
- Good Day adds a new variant - Choconut - in its range
|
2005 |
- Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant!
- Britannia launched 'Greetings' range of premium assorted gift packs
- The new plant in Uttaranchal, commissioned ahead of schedule.
- The launch of yet another exciting snacking option - Britannia 50-50 Pepper Chakkar
|
2006 |
- Britannia re-launched NutriChoice Hi-Fibre Digestive biscuits in an international large sized biscuit pack.
- Britannia acquires 51% stake in Bangalore-based bakery foods retailer Daily Bread.
|
2007 |
- Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70 percent beneficial stake in the Dubai-based Strategic Foods International Co. LLC and 65.4% in the Oman-based Al Sallan Food Industries Co. SAOG.
- Britannia NutriChoice SugarOut range introduced - 1st of its kind of biscuits to be be launched in India with "No Added Sugar" (Variants - Chocolate Cream, Orange Cream, and Litetime)
|
2008 |
- Britannia NutriChoice 5 Grain biscuits launched - Biscuits with the goodness of 5 health Cereals, and sweetened with Natural honey. Britannia Nutrichoice promised consumers "Bhook Bhagao, Kuch Healthy Khao"
- Britannia launched Iron fortified 'Tiger Banana' biscuits, 'Good Day Classic Cookies', Low Fat Dahi and renovated 'MarieGold'.
|
2009 |
- Britannia Launches ActiMind - A first of its kind milk based health drink for kids, which helps improve mental sharpness. Launch of ActiMind marked Britannia's entry into the beverage segment and has further extended its credo of 'Eat Healthy, Think Better' to 'Drink Healthy, Think Better' as well!!
- Britannia NutriChoice Nature Spice Crackers launched - Your favorite Cream Crackers, now made even more exciting with the addition of "Sabut" Ajwain and Jeera spices.
- Britannia takes full control of Daily Bread.
- Britannia Industries buys out New Zealand's Fonterra from existing dairy joint venture, Britannia New Zealand Foods (BNZF). BNZF became a 100 per cent Britannia subsidiary and was renamed Britannia Dairy Private Limited (BDPL).
- Recognizing the changing global trends & health benefits of removing transfats, Britannia is the first Bakery brand in India to remove transfats from its products.
- Wadia Group acquired stake holdings from Group Danone and becomes the single largest shareholder in BIL.
|
2010 |
- 50-50 Maska Chaska was re-launched with a new masaaledar twist - a delightful blend of butter and imported flavours along with sprinkling of masala in September 2010.
- Tiger enters the Cookies category, with the launch of Krunch Cookies in October. These cookies are not only high on delight but also high on energy and have been created keeping in mind the needs of today's kids, These delightful cookies come in two exciting variants - Fruit & Nut and Chocochips and at an affordable price point of just Rs 5.
- Brand NutriChoice, in keeping with its track record of launching differentiated healthy snacks, launched Diabetic Friendly Essentials on 14th November, a day that is world over recognized as World Diabetes Day. The range comprised of 2 variants - Oats Cookies and Ragi Cookies - and is available in top Indian cities.
- Britannia was presented the Master Brand 2010 Award by CMO Council in November 2010.
- Rotary Club of Chennai awarded CSR Award to Britannia in November, for our work in nutrition.
|
2011 |
- Always committed to constant innovation, Britannia launched Britannia Healthy Start in Mumbai in January 2011. Specially designed with Indian tastes in mind, Healthy Start is a complete range of ready-to-cook breakfast mixes of Upmas, Pohas, Porridges and Oats that are healthy, delicious, and take just 5 minutes to cook! This is the only product range in its category that combines the natural nutrition of multi-grains, 100% real vegetables, pulses and nuts all in one pack.
- Britannia received the Most Respected Company Award 2011 from Businessworld.
- Bourbon received the Most Popular Confectionery Product Preferred By Youth (Biscuit) Award.
- IMCRBNQA (Indian Merchant Chambers Ramakrishna Bajaj National Quality Award) conferred the Manufacturing Performance Excellence Trophy a National Quality Award for the 2010 cycle, for Britannia Corporate Office (Bangalore), Britannia Industries Ltd. (Rudrapur) and Sunandram Foods Pvt Ltd (Mangaldoi, Guwahati).
- Britannia further enhanced its foray into healthy milk based drinks by launching TigerZor Choco Milk & TigerZor Badam Milk in May 2011. These are delicious milk based beverages fortified with 5 active nutrients that help in the overall development of mind and body.
|