Sick and tired of people telling you what to do when all you want is some time to figure out what you want to do. Chilling in the college canteen or loafing with your friends the entire day, Time Pass gives you the license to do what you want even if it is absolutely nothing. Time Pass doesn't tell you to move- on, not inspiring freedom by asking why should boys have all the fun, nor is it asking you to create a new -----istan.
Time Pass is a counterpoint to the "hyper active" teenager that is portrayed in media. It participates in the banter of youth and understands the pointlessness of committing to something that doesn't fuel their minds and makes "doing nothing" a legitimate option. It adopts a language that is not pretentious and appeals to today's indifferent and irreverent youth.
Britannia with Time Pass introduces a new way to snack-
"Fried is gone, baked is on". Priced at Rs 10 and Rs 5, it is launched in three exciting flavors Mindless Masala, Loafer Lemon and Tapori Tomato.
In the brand's tv commercial, the four protagonists time and again reinforce each others' belief that the world is a better place if they are unburdened from the 'claws of time'. Time Pass allows them to do just that.
When doing nothing is the best thing to do, then why do anything else?
Also available:
Time Pass Classic Salted
Time Pass Nimkee
