Tiger, launched in 1997, became the largest brand in Britannia's portfolio in the very first year of its launch and continues to be so till today. Tiger has grown from strength to strength and the re-invigoration in June 2005 and more recently, in Apr 2008 has further helped bolster its growth in the highly competitive glucose biscuit category.
Tiger Glucose : comes with the added goodness of wheat and milk. It is for modern mothers who play an enabling role for their children to compete in today's world and thus want the best.
Tiger Glucose is fortified with "Iron Zor"** with an attempt towards addressing the iron deficiency crisis the children of India face.
Over the years, Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India, and transcending glucose biscuits.
**IRON ZOR helps make mind sharper and body stronger
Tiger Krunch Cookies : Taking fun & energy to next level, Tiger launched Krunch Cookies in the month of October 2010. These cookies available in two exciting variants, Fruit & Nut and Chocochips, are not only great to taste but full of energy. Now kids can enjoy great taste, lots of energy at just Rs.5/-
"Energy of 4 Fruit & Nut Biscuits = Energy of 1 Apple + 4 Cashewnuts"
Tiger Cream : Was introduced in 2002 at just Rs.5 per pack. Tiger Cream is now available in Orange, Elaichi, Chocolate, Pineapple, Strawberry and Butterscotch flavours, and promises to bring more fun and more energy to children across the country.
Tiger Coconut : Delicious coconut flavoured energy biscuit, was launched in 2001.
Tiger Banana : Britannia is committed to help secure every child's right to Growth & Development through good food everyday. Purposefully taking forward the credo of 'Eat Healthy, Think Better', we have launched a new variant under our power brand
TIGER - TIGER BANANA - power packed with
IRON ZOR & and with the delightful taste of banana.
