Kids may dislike drinking milk, but they love Britannia Milk Bikis! Milk Bikis has been trusted by mothers as a source of growth energy of milk and their loyalty to the brand has made it an integral part of their children's nutrition regimen.
In 1996, Milk Bikis launched a variant called Milk Cream. These round biscuits come with smiley faces and are full of milk cream that makes them very popular with children. Milk Cream also promoted the idea of 'eating milk' in a yummy way, which makes mothers happy as well.
To keep pace with the demands of the new generation and to bring milk nutrition to the masses in a delightful form, Milk Bikis, went one step further in the last quarter of 2006 in providing not just energy but ‘developmental fuel’ for children. With a unique and attractive honeycomb design and an enhanced product experience, the new biscuit is now fortified with SMART NUTRIENTS – 4 vital vitamins, iron and iodine, proven to aid mental and physical development in growing kids.
Britannia launched Milk Bikis Almond Cookies a first of its kind cookie with wholesome goodness of Milk & Almond to help in growth and development of children.
In-between-meals snacking is an integral part of a child's daily food routine as it serves as a hunger filler in between meals. However, most of the choices available in the market are universal in nature and largely address the delight needs of all consumers; they do not necessarily provide the essential 'top up' nutrition that children should have in their growing years. Research conducted by Britannia showed that mothers would be happy to have a solution which is a good balance of nutrition for children in a snack format.
With this in mind, Britannia Industries Ltd., one of India's most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, launched Milk Bikis Almond Cookie - with the wholesome goodness of Milk & Almond in a delightful waffle cookie.
Milk Bikis Almond Cookie contains milk and almond goodness, important for children's growth and development and comes in a cookie format which children will love to eat. Four Milk Bikis Almond Cookies have the energy of one glass of milk and three almonds.
Milk Bikis Almond Cookies have been launched initially in Tamil Nadu and will be available in Andhra Pradesh. Priced at Rs.12 per 88.5 gm pack and Rs.25 for 193 gm, Milk Bikis Almond Cookies are available with a shelf life of six months.
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