‘The Biscuit that Grew Up in Tamil Nadu’—Britannia Milk Bikis Says Thank You

The campaign taps into a unique cultural habit that has existed in the state for decades – biting around flower borders and the logo of Milk Bikis Classic, available exclusively in Tamil Nadu. This everyday habit has taken center stage, with Britannia biting their own biscuits in the shape of Tamil Nadu’s cultural icons, brought to life through print ads, striking billboards and a film.