Retail India News: Bourbon Shake by Winkin' Cow and Britannia Bourbon Hits Shelves

Winkin' Cow, a cherished milkshake brand in India, operating under Britannia, has announced a pioneering collaboration with Britannia Bourbon, marking a significant milestone for both brands. The debut of Bourbon thick shakes signifies a remarkable category crossover within Britannia, merging the timeless flavor of Britannia Bourbon with Winkin’ Cow's creamy richness, offering consumers an enticing experience that transcends traditional boundaries.