Britannia Jim Jam Pops is commemorating India's recent victory with a special "Go India" limited-edition pack. This festive treat features a delightful green apple jelly center encased in a tricolored biscuit base with white cream, mirroring the colors of the Indian flag.
Building on Jim Jam Pops' signature single-layer design of biscuit, cream, and jelly, the Go India pack offers a convenient "lick and pop" experience. This special edition is a tribute to India's achievements and the unwavering support of its fans.
As part of the celebrations, the new Go India edition pack made a grand appearance at Marine Drive and the iconic Wankhede Stadium in Mumbai. Apart from this, a digital out-of-home ad lit up the street of Marine Drive, featuring the brand’s beloved mascots Kunal Roy Kapur and Varun Sharma aka Jimmy and Jammy. This coincided with the victory parade of the Indian cricket team.
This special pack is designed to honor Indian cricket team’s remarkable victory and is sure to be a crowd favorite. Consumers will be able to enjoy the flavorful experience of Britannia Jim Jam Pops and actively participate in celebrating this historic moment.
The Go India pack of Jim Jam Pops is currently available on Zepto across Mumbai and Pune and will be available across all markets soon. Fans can look forward to enjoying their favorite open cream biscuit while relishing the sweet taste of victory.
Join us as we raise the roof with Britannia Jim Jam Pops’ Go India pack, where every bite celebrates the extraordinary triumph of our champions. Let’s savor the sweetness of success together!
