Britannia, WPP and Google collaborate to launch AI tool for visually impaired shoppers

Indian multinational food products company Britannia Industries, in collaboration with advertising firm WPP and powered by Google’s Gemini AI, has launched a new initiative aimed at improving retail accessibility for the visually impaired.

&nbsp;Ab India mein har koi banega umpire! &nbsp;Scan 50-50 pack, make umpiring decisions by playing 4th Umpire &amp; &nbsp;win epic rewards!

&nbsp;Ab India mein har koi banega umpire! Scan 50-50 pack, make umpiring decisions by playing 4th Umpire &amp; &nbsp;win epic rewards!

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Scan your 50-50 pack, play the 4th Umpire game and win exciting rewards like match passes, cashback & more!

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Not all delightful things are bad for you! Smart snacking can help you achieve your wellness goal!&nbsp;

Not all delightful things are bad for you! Smart snacking can help you achieve your wellness goal!&nbsp; &nbsp;

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Don’t just snack happy - snack smart instead!

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This helps users to scan their surroundings and packs through their smartphone cameras and the AI led solution provides voice-based responses to guide shoppers.

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Democratising Retail for Visually Impaired

Britannia A-Eye

Get your hands dirty for the cleanest of causes. Because tackling plastic pollution and keeping our streets tidy, takes little investment. Just one little pocket.

Just like Ruhi, who inspired us all by keeping her wrappers until finding a bin, small acts create big change. Britannia's 'Har Pocket Ab Dustbin' initiative tackles plastic pollution, one pocket at a time. Proudly achieving 100% plastic neutrality for over two years. Join us! Be a part of a cleaner future. Together, let's make every pocket a dustbin for a sustainable tomorrow.

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A tiny step, a big impact

Har Pocket Ab Dustbin

<span style="background-color:rgb(255,255,255);color:rgb(23,43,77);font-family:-apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen, Ubuntu, &quot;Fira Sans&quot;, &quot;Droid Sans&quot;, &quot;Helvetica Neue&quot;, sans-serif;">A first for women in India, with pride from the House of Britannia. Dive in to find out how you can support some of India’s finest women entrepreneurs.

Introducing HerStore – India’s first-of-its-kind, unique marketplace that lists a blend of products and services. As a platform that exclusively houses women-led businesses, HerStore is a testament to Britannia’s continued commitment towards the cause of women empowerment. Come, let’s make a difference today.

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Saath Judo, Saath Udo

Herstore

Get fit and get rewarded for it. Only with the NutriPlus app by Britannia NutriChoice. Put a score to your health and earn your way to a stellar fitness retreat.

Nutriplus, the health app by Britannia NutriChoice, has the special ability to crunch your activity time, sleep, water and fibre intake into a singular health metric, the Nutri+ Score. Making it your go-to tool for your health journey.

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Score your health

NutriPlus

Get a free, personalised diet plan from celebrity nutritionist Ryan Fernando, and make the right choice for you with Britannia NutriChoice.

Click here to get access to a personalized diet chart curated based on your age &amp; dietary preferences brought to you by a leading celebrity dietician, Ryan Fernando.&nbsp;

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Make the Nutrichoice 

NutriChoice's Diet Planning Chatbot

Party-starter alert! We love helping you snack and now we’d love for you to go further. Find the most delicious recipes, to satisfy cravings of any size.

Satisfy your cravings with these easy snack recipes at home.&nbsp; From 5-minute recipes for kids, to party recipes that will make your guests swoon, search for a recipe to find out more!

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Simple Recipes for Happy Snacking

Britannia Snackinc

It’s not easy being really cheesy. But we tried, just for you! Discover everything cheese from recipes to myth-busting information and more.

Love cheese? Here’s a place where you can find popular and exotic cheese recipes and not just that, you can also customize each of them based on occasion and the number of folks you are preparing it for. What’s more, you can discover new varieties of cheese, read insightful and informative blogs, decode myths and find lesser-known cheese facts too!&nbsp;

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Your one-stop destination for cheesy recipes

Cheese It Up! 

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Cheese

Cheese Slices

Cheese Cubes 

Cheese Block

Cheese Pizza Block- Cheezza

Cheese Pizza Blend Diced

Cream Cheese

Cheese Spreadz Classic

Cheese Spreadz Garlic Flavour

Mozzarella Cheese Diced

Cheese Triangles

Creamy Cheese Sachet

Good Day

Good Day Butter

Chunkies Coconut

Good Day Fruit & Nut

Good Day Cashew

Good Day Butter Jeera

Good Day Chocochip

Good Day Pista Badam

Good Day Chunkies

Good Day Cashew Almond

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Winkin' Cow

Winkin’ Cow Strawberry Thick Shake

Winkin’ Cow Vanillicious Thick Shake

Winkin’ Cow Chocolicious Thick Shake

Winkin’ Cow Mango Lassi

Winkin’ Cow Classic Thick Lassi

Winkin’ Cow Badam Flavoured Milk

Marie Gold

Vita Marie Gold

Come Alive Paneer

Nutrichoice

NutriChoice Digestive Biscuits

NutriChoice Herbs

NutriChoice Digestive Zero

NutriChoice Seeds

NutriChoice 5 Grain Digestive

NutriChoice Thin Arrowroot

NutriChoice Nature Spice

NutriChoice Oats Orange Almond Cookies

 NutriChoice Sugar Free Cracker

NutriChoice Essentials Ragi Cookies

NutriChoice Oats Choco Almond Cookies

NutriChoice Oats Milk Almond Cookies

NutriChoice Essentials Oats Cookies

Milk Bikis

Milk Bikis Milky Sandwich

Milk Bikis Classic

Milk Bikis Atta

Come Alive Dahi

Come Alive Thick Dahi

Tiger

Tiger Krunch ChocoChip

Tiger Glucose

Tiger Kreemz Orange

Tiger Kreemz Chocolate

Tiger Kreemz Choco Vanilla

Tiger Kreemz Elaichi

Tiger Krunch Coconut

50-50

50-50 Sweet & Salty

50-50 Potazos

5050 Golmaal Top Buttery Bites

50-50 Top

50 50 Golmaal Butter Garlic

50-50 Jeera

50-50 Golmaal

50-50 Maska Chaska

50-50 Time Pass

Ghee

Pure Cow Ghee

Jim Jam

Jim Jam Pops

Britannia Bourbon

Bourbon

Dairy Whitener

 Dairy Whitener Pouch

Treat

Treat Fruit Cream Orange

Treat Burst Creme Choco Fills

Treat Chocolate Creme

Treat Vanilla Creme

LITTLE HEARTS

Little Hearts

Pure Magic

Pure Magic Choco Lush

Choco Frames

Pure Magic Choco Stars

Pure Magic Choco

Pure Magic Vanilla

Nice Time

Biscafe

Gobbles

Gobbles Choco Chill

Gobbles Fruit Fun 

Gobbles Milky Masti

Gobbles Pineapple Plunge

Gobbles Orange Bites 

Vanilla Choco Marble 

Gobbles Butter Blast

Gobbles Red Velvet Marble

Fudge It

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Wheat flour Breads 

100% Whole Wheat Bread

High Fibre Bread

Brown Bread

Atta Bread

Multigrain Bread

Honey & Oats Bread

Daily Bread Whole Wheat 

Be You PROTEIN BAR

Choco Almond

Choco Berries

Nutty Choco Fudge

Time Pass Salted Snacks

Timepass Chips Masala

Timepass Chips Tomato

Timepass Fun Sticks Tomato

Timepass Fun Sticks Masala

Layerz

Layer Cake Orange Flavoured

Layerz Choco Layer Cake

Toastea

Toastea Premium Bake Rusk

Toastea Butter Rusk

Toastea Milk Rusk

Tiffin Fun

Roll Yo!

Roll Yo! Choco Vanilla Swiss Roll

Roll Yo! Choco Swiss Roll 

Roll Yo! Triple Choco Swiss Roll

Be You NUTRITION BAR

Almond Cranberry

Nutty Almond Sesame

Nuts & Raisin Romance Cake

Treat Creme Wafers

Treat Choco Creme Wafers

Treat Orange Creme Wafers

Treat Strawberry Creme Wafers

Treat Vanilla Creme Wafers

Treat Coconut Creme Wafers

Britannia, WPP and Google collaborate to launch AI tool for visually impaired shoppers

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