Britannia Pure Magic Choco Frames turns print ad into exclusive invite for Harry Potter’s birthday bash

Britannia Pure Magic Choco Frames is casting a spell of innovation and nostalgia this year by transforming a traditional print ad into a magical gateway to Harry Potter’s birthday celebration. In collaboration with immersive technology firm Xtendr, Britannia has launched a mixed-reality print experience—giving fans across the country an exclusive, interactive invite to the wizarding world’s most awaited birthday party.