Britannia launches WiseBite initiative to promote mindful snacking on World Health Day

In a bid to promote healthier eating habits and empower consumers to make more informed choices, Britannia has announced the launch of its new initiative, 

It’s baking time! Jump into Season 2 of BourbonIT with Chef Pooja Dhingra’s AI twist! Bake, create, and make your mark!

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BourbonIT Season 2

Not all delightful things are bad for you! Smart snacking can help you achieve your wellness goal!&nbsp;

Not all delightful things are bad for you! Smart snacking can help you achieve your wellness goal!&nbsp; &nbsp;

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Don’t just snack happy - snack smart instead!

WiseBite

This helps users to scan their surroundings and packs through their smartphone cameras and the AI led solution provides voice-based responses to guide shoppers.

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Democratising Retail for Visually Impaired

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Get your hands dirty for the cleanest of causes. Because tackling plastic pollution and keeping our streets tidy, takes little investment. Just one little pocket.

Just like Ruhi, who inspired us all by keeping her wrappers until finding a bin, small acts create big change. Britannia's 'Har Pocket Ab Dustbin' initiative tackles plastic pollution, one pocket at a time. Proudly achieving 100% plastic neutrality for over two years. Join us! Be a part of a cleaner future. Together, let's make every pocket a dustbin for a sustainable tomorrow.

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A tiny step, a big impact

Har Pocket Ab Dustbin

<span style="background-color:rgb(255,255,255);color:rgb(23,43,77);font-family:-apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, Oxygen, Ubuntu, &quot;Fira Sans&quot;, &quot;Droid Sans&quot;, &quot;Helvetica Neue&quot;, sans-serif;">A first for women in India, with pride from the House of Britannia. Dive in to find out how you can support some of India’s finest women entrepreneurs.

Introducing HerStore – India’s first-of-its-kind, unique marketplace that lists a blend of products and services. As a platform that exclusively houses women-led businesses, HerStore is a testament to Britannia’s continued commitment towards the cause of women empowerment. Come, let’s make a difference today.

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Saath Judo, Saath Udo

Herstore

Get fit and get rewarded for it. Only with the NutriPlus app by Britannia NutriChoice. Put a score to your health and earn your way to a stellar fitness retreat.

Nutriplus, the health app by Britannia NutriChoice, has the special ability to crunch your activity time, sleep, water and fibre intake into a singular health metric, the Nutri+ Score. Making it your go-to tool for your health journey.

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Score your health

NutriPlus

Get a free, personalised diet plan from celebrity nutritionist Ryan Fernando, and make the right choice for you with Britannia NutriChoice.

Click here to get access to a personalized diet chart curated based on your age &amp; dietary preferences brought to you by a leading celebrity dietician, Ryan Fernando.&nbsp;

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Make the Nutrichoice 

NutriChoice's Diet Planning Chatbot

Party-starter alert! We love helping you snack and now we’d love for you to go further. Find the most delicious recipes, to satisfy cravings of any size.

Satisfy your cravings with these easy snack recipes at home.&nbsp; From 5-minute recipes for kids, to party recipes that will make your guests swoon, search for a recipe to find out more!

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Simple Recipes for Happy Snacking

Britannia Snackinc

It’s not easy being really cheesy. But we tried, just for you! Discover everything cheese from recipes to myth-busting information and more.

Love cheese? Here’s a place where you can find popular and exotic cheese recipes and not just that, you can also customize each of them based on occasion and the number of folks you are preparing it for. What’s more, you can discover new varieties of cheese, read insightful and informative blogs, decode myths and find lesser-known cheese facts too!&nbsp;

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Your one-stop destination for cheesy recipes

Cheese It Up! 

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Britannia launches WiseBite initiative to promote mindful snacking on World Health Day

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