Britannia Good Day wants you to 'take a bite of your tea'

What happens when a simple moment of everyday life becomes the nation's anthem? Britannia Good Day is turning a beloved ritual into a viral sensation with its new campaign, ‘Chai Khaa Lo, Good Day Duba Lo’. This national campaign reinforces Good Day’s association with tea, or chai, by introducing a new behaviour to chai patrons, wherein it asks them to ‘take a bite’ of tea, rather than just drink it.