Madurai, 3 March 2023: Britannia Industries Ltd., India’s largest Bakery Foods Company, announced that it is planning to increase the women workforce at its manufacturing plant in Madurai to 70% by the end of 2024. The company currently employs over 1400 people, of which 65% comprise women. At a national level, Britannia aims to achieve a total diversity ratio of 50% from the current 41% by end of 2024, by increasing the participation of women in its workforce.
Indranil Gupta, Head of Manufacturing, Owned Factories, Britannia Industries said, “Our manufacturing plant in Madurai has women working in diverse roles including engineering, processing, packing, housekeeping, pantry, lab testing, canteen and security. Having a higher representation of women has benefited the plant operations by increasing its efficiency. It has also helped reducing attrition, while inculcating a sense of belonging amongst employees. Through our diversity initiatives, our endeavour has been to challenge stereotyped gender roles, while extending a welcoming and safe work environment and fostering a sense of belonging to the individuals’ workplace.”
Diversity is an important pillar of Britannia’s sustainability framework to become a responsible global total foods company. Britannia reviews the progress of its diversity programme every month and measures progress against targets across metrics such as recruitment, engagement, promotion and attrition. The Madurai plant has emerged as a model factory for the company. The plant undertakes several initiatives to build an inclusive workplace including:
- Regular sensitization of employees via Gender intelligence programs, Policy guidelines and Annual POSH training
- CCTV cameras that cover the entire premises
- Security personnel (men and women) to ensure the safety of women
- Pickup and drop facility for shifts after sunset, along with well-lit premises
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Britannia Industries
With over a 100-year legacy and a turnover of over INR 13,000 crore, Britannia Industries is India’s largest Bakery Foods Company and produces India’s favourite brands like Good Day, Tiger, NutriChoice, Milk Bikis, Marie Gold, Little Hearts, and others and is present in over half of Indian households. Britannia’s portfolio of products expands beyond biscuits and includes dairy, cakes, rusk, and breads. The company is present in more than 80 countries across North America, Europe, Africa, Southeast Asia, and GCC and is growing at the pace of 1 new geography a year. Britannia and its flagship brands are routinely voted amongst India’s most trusted, valuable and popular brands in various Consumer and Industry surveys conducted by prestigious organizations like Millward Brown, IMRB, and WPP Group, among others.
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