Britannia and Schbang transport the audience to a fantasy biscuit land using AI and exquisite design

Link - https://www.instagram.com/p/CtdfWS6I2FX/?igshid=MzRlODBiNWFlZA==

India, 14^th June 2023: Britannia, one of India's most loved biscuit brands for over 100 years, has collaborated with Schbang to transport audiences into the magical world of Britannia biscuits with the power of cutting-edge generative AI and meticulous design to bring to life a fantasy land filled with JimJams, Bourbons and other Britannia biscuits.

Britannia recently unveiled a series of captivating creatives crafted with the help of Midjourney and Adobe Firefly and perfected by Schbang’s sharp creative and design input. The imagination and attention to detail are simply awe-inspiring.

The first creative, launched on #WorldBiscuitDay, had the audience feeling like they had a magic portal to the Britannia world. You can view it here. 

The creatives are a testament to the infinite potential of blending human creativity with generative AI. Schbang, the creative, media, and digital transformation company, played a vital role in refining the creatives into eye-catching designs that leave a lasting impression.  

The series continued with a post featuring a Ferris wheel of a life-size Jim-Jam biscuit.  Tapping into the joy and nostalgia of Britannia biscuits, the creative left the audience craving more. You can view the post here.

Transporting the audience to what could be the dream job of their younger selves, Britannia continued the journey for its viewers with a golden ticket to a Britannia factory. You can view the post here. 

While the next stop on the journey has not been revealed on Britannia’s digital platforms, viewers can get a sneak peek. It’s heard that it’s London!  Reimagining Bourbon biscuits as an iconic landmark, the next creative will transport viewers to the tower bridge in London, made completely of Bourbon biscuits.