Global Alliance for Improved Nutrition - GAIN Partnerships

Innovative public private partnerships are a key instrument in the fight against global malnutrition. For GAIN, partnerships are formal relationships which take many forms, build trust and common understanding and lead to joint action.

GAIN partners with business, governments, non-governmental organizations, international organizations, academia and other key players in the nutrition sector to deliver programs to vulnerable populations as efficiently and effectively as possible. Strategic partnerships leverage the best capabilities of each partner and are essential to achieve harmonization and help deliver performance targets, such as reaching 1 billion individuals with fortified foods. National Fortification Alliances (NFAs) are an example of the type of multi-sector partnerships GAIN supports at the country level. GAIN is also part of international multi-sector initiatives that support countries in implementing policies for better nutrition such as the Flour Fortification Initiative and the Iodine Network.

GAIN is also committed to developing business partnerships in order to increase private sector investments in nutrition. In 2005, GAIN established the GAIN Business Alliance (BA) to mobilize business to play a greater role in combating malnutrition and facilitate business partnerships. The annual BA Global Forum, as well as smaller regional events, bring together a range of business actors, from global and local companies and from business associations. BA events offer a wide platform for business leaders to meet with key stakeholders from the public sector including governments, NGOs, civil society, academia and the media. The Amsterdam Initiative on Malnutrition (AIM) is an example of new partnerships emerging from within the BA.

GAIN Business Alliance

The GAIN Business Alliance (BA) is a rapidly expanding global business network dedicated to promoting market-based solutions which address malnutrition. GAIN created the Business Alliance in 2005 with the goal of mobilizing business to play a greater role in combating malnutrition through engagement in the Base of the Pyramid (BOP) market.

Member Services
The BA offers a platform for companies committed to reducing global malnutrition to network, build partnerships and learn about the opportunities and challenges for companies investing in nutrition initiatives for low income consumers. Member services include convening stakeholders, sharing knowledge and communicating progress in the fight against malnutrition.  BA events provide members with opportunities to engage with like-minded businesses, governments, non-governmental organizations (NGOs), international organizations (IOs), and academics within GAIN's network and also help deepen member involvement in the fight against malnutrition. 

Britannia and GAIN Business Alliance (BA)

By becoming a member of the BA, Britannia had the opportunity to add value to its products through fortification for the BOP market.Britannia has reach to about 40% Indian households at affordable price points..Fortification of mainstay products is just one of the few things that Britannia has done after establishing business alliance with GAIN.

GAIN Works With Businesses like Britannia

GAIN partners with multinational companies and local businesses around the world to deliver core nutrition programs.

GAIN believes that business has a critical role to play in the fight against malnutrition. GAIN strategically partners with business to increase private sector investment in combating malnutrition and has collaborated with hundreds of businesses to deliver core nutrition programs, such as the National Food Fortification programs. The GAIN Business Alliance (BA), currently chaired by Unilever, is an alliance of member companies committed to the fight against malnutrition and is an example of one kind of partnership arrangement between business and GAIN.

A key role business can play in nutrition remains the delivery of quality, affordable and accessible food to those most at risk of malnutrition. GAIN remains committed to developing innovative business models to ensure that Base of the Pyramid (BOP) consumers are benefiting from nutritious products at an affordable price. Britannia Business Alliance Partnership with GAIN is based on this concept of reaching fortified products at affordable cost to the Base of Pyramid (BOP) population.

In the last 2 years, Britannia has made a significant commitment, evident in its actions, to ‘add’ more nutrition to the products marketed. Britannia has fortified over 55% of product lines with micronutrients & also proactively removed close to 8500 tons of transfats from its products to make them healthier. Some of the pillar brands that have been fortified include Tiger, Milk Bikis, Mariegold and the Britannia Breads portfolio